12 guides

Sector Playbooks: Software, Data and Services

Each software market has its own buyers, rules and metrics. These playbooks cover AI, FinTech, InsurTech and RegTech, EdTech, cybersecurity, PropTech, B2B SaaS, marketplaces, creative tech, LegalTech and HR Tech, GovTech and retail.

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AI and Machine Learning

AI is a crowded market where investors look hard at defensibility and margins.

£25

FinTech

Financial services are regulated, and authorisation shapes your whole plan.

£25

InsurTech, RegTech and WealthTech

Selling to banks, insurers and wealth managers takes time and regulatory care.

£25

EdTech

Schools, universities and employers each buy education technology differently.

£25

Cybersecurity

Cybersecurity is sold on trust and credentials.

£25

PropTech and ConstructionTech

Property and construction are large, traditional industries that adopt technology slowly.

£25

B2B SaaS

SaaS investors test a familiar set of metrics.

£25

Marketplaces and Consumer Apps

Marketplaces and consumer apps live or die on network effects and retention.

£25

Creative Tech, Gaming and Media

The UK's creative industries have their own tax credits, funders and IP models.

£25

LegalTech and HR Tech

Legal and HR teams buy carefully and handle sensitive data.

£25

GovTech and Public Sector Technology

The public sector buys through frameworks with strict security standards.

£25

RetailTech and eCommerce

Retailers and brands buy technology in their own way, with tight margins.

£25