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Sector Playbooks: Software, Data and Services series

Marketplaces and Consumer Apps

Marketplaces and consumer apps live or die on network effects and retention. This playbook covers raising for consumer growth.

Included with every Future Founders and Founders Ticket, along with the whole library (117 guides, worth £2,925, 12 months' access).

Inside this guide

  • Solving the chicken-and-egg problem
  • Acquisition, retention and take rates
  • Trust, safety and the Online Safety Act

Who it's for

Founders building marketplaces or consumer apps.

Format

PDF guide · yours to keep · instant access after purchase

A general guide, not legal or financial advice. Seek independent advice for your situation. Library Terms apply.