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Marketing, Sales and Go-to-Market series

Positioning and Messaging

If buyers cannot tell quickly what you do, they move on. This guide covers positioning and messaging that land.

£25Get all 117 with a ticket →

Included with every Future Founders and Founders Ticket, along with the whole library (117 guides, worth £2,925, 12 months' access).

Inside this guide

  • Defining your ideal customer and alternatives
  • Value propositions and a messaging hierarchy
  • Positioning for investors versus customers

Who it's for

Founders whose customers or investors don't quickly understand what they do.

Format

PDF guide · yours to keep · instant access after purchase

A general guide, not legal or financial advice. Seek independent advice for your situation. Library Terms apply.

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