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Marketing, Sales and Go-to-Market series

Digital Marketing and Its Costs

Online acquisition can burn money fast if you don't understand the costs. This guide covers how digital marketing works and what it costs.

Included with every Future Founders and Founders Ticket, along with the whole library (117 guides, worth £2,925, 12 months' access).

Inside this guide

  • Choosing channels: SEO, paid search and social
  • Email, attribution and tracking
  • Budgeting, testing and UK marketing rules

Who it's for

Founders about to spend on online marketing who want to understand the costs.

Format

PDF guide · yours to keep · instant access after purchase

A general guide, not legal or financial advice. Seek independent advice for your situation. Library Terms apply.