Cover of Subscription and SaaS MetricsHover to look inside

Plans, Finance and Metrics series

Subscription and SaaS Metrics

SaaS investors judge you on a handful of metrics, defined precisely. This guide explains how to report ARR, retention and efficiency correctly.

Included with every Future Founders and Founders Ticket, along with the whole library (117 guides, worth £2,925, 12 months' access).

Inside this guide

  • MRR and ARR definitions that hold up
  • Gross and net revenue retention, churn types
  • Burn multiple and benchmarks by stage

Who it's for

SaaS and subscription founders reporting ARR, retention and churn to investors.

Format

PDF guide · yours to keep · instant access after purchase

A general guide, not legal or financial advice. Seek independent advice for your situation. Library Terms apply.